정성을 담아
We believe great kimchi comes from honoring four sacred ingredients. No shortcuts. No substitutions. Just the way it's meant to be made.
Discover Our Four Pillars
우리의 철학
JinCha means "the real thing" — and that's exactly what we make. Every batch of our kimchi honors the traditions passed down through generations, using only ingredients that meet our uncompromising standards.
The Four Non-Negotiables
01
고춧가루
Gochugaru
Sourced exclusively from Korea. The soul of kimchi — its warmth, its color, its character. We accept no substitutes.
02
배추
Baechu
Crisp, vibrant napa cabbage at peak freshness. The foundation of every batch, chosen with care.
03
소금
Sogeum
Traditional Korean sea salt — the mineral-rich catalyst that transforms cabbage into something magical.
04
시간
Sigan
The invisible ingredient. We ferment with patience, crafting each batch to your preferred moment of perfection.
Let's be clear: Harabeoji doesn't make the kimchi. That's our job. His job? Sitting at the kitchen table, waiting to judge us.
Before any jar of JinCha leaves our kitchen, it must survive our grandfather's inspection. He tastes every single batch with the intensity of a food critic and the poker face of a seasoned gambler. His methods? A mystery. His standards? Impossibly high. His feedback? A thumbs up or a disappointed sigh.
We do all the work — the salting, the seasoning, the fermenting. He shows up at the end, takes one bite, and decides our fate. It's a tough system, but we wouldn't have it any other way.
Look for the stamp. It means Harabeoji said yes.
맛보세요
We believe in connection — meeting the people who will enjoy our kimchi, sharing our story, and hearing yours. Look for us at your local farmers' markets.
Saturdays, 9am – 1pm
City Center Bishop Ranch
Sundays, 11am – 4pm
Oakland Waterfront
연락하세요
Have a question, want to place a bulk order, or just want to say hello? We'd love to hear from you.